What is the name of the new building block type toy that has been shown on commercials. ?

It begins with a “C” and it is a toy for Toddlers. It snaps together kind of like Legos. It is not the toy called Knex

They are called “Clipo”

http://www.hasbro.com/playskool/clipo/?cmp=KNC-playskoolclipogoogle&HBX_PK=clipo&HBX_OU=50

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